Fashion Development – A Historical Exposition

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Fashion has been an age long phenomenon that has always surfaced in every human society across the world. Human beings all over the world have great need to cover themselves and also makeup in order to look good. Fashion trends have always showcased in every nation on a regular basis. Different kinds of fashion accessories and other fashion related products have continued to be in great demand all over the world.

Actually, fashion development has been a progressive thing. Generally, the term fashion refers to popular styles and practices seen in the area of clothing, makeup, footwear, furniture and accessories. However, the term mainly refers to clothing, makeup and accessories when considered in a strict sense. The development of fashion can be considered in four major phases namely, ancient, medieval, industrial revolution and contemporary phases. Let’s examine each phase.

Ancient Phase

Fashion development in the ancient phase dates back to the pre-historic era when people made use of local materials in producing the cloths they put on. In those days, animal skin and fur were mainly used. This was seen in ancient historical era of various cultures of the world. In the ancient era, cultural traditions influence the kind of styles and patterns used in the production of local wears. There was no widely accepted pattern or approach used. Clothing materials were either homemade or handmade.

Medieval Phase

The medieval phase in fashion development made a great impact in the history of fashion all over world. The era witnessed the emergence of local tailors and other dressmakers who used local fabrics in the production of different kinds of fashion attires. Fashion production in the period continued to improve from one level to the other. The renaissance period of 14th to 16th centuries that marked the end of the middle ages also made great impact in fashion development. During this period, great ideas about fashion started springing up in the lives of great men and women who later become famous fashion designers.

Industrial Revolution Phase

Fashion development got a huge boost during the period of industrial revolution that swept across Europe and America in the 18th century. It was a great period of change which saw the introduction of diverse methods of production. There was a widespread adoption of diverse kinds of industrial methods of mass production in the era. Mass production of fashion products became the order of the day in the period. Several big fashion firms emerged both in Europe and in the US during the era. Diverse kind of approaches and patters were also introduced in fashion production during the period. Several attires, wears and fashion accessories were also produced. Great fashion designers also emerged during the era.

The Contemporary Phase

After the industrial revolution, the contemporary period came to the fore. It all started in the early 20th century and also entered into the modern day era as well. Fashion development in this era has actually reached its pinnacle. The world is now witnessing the establishment of fashion plants in various countries. Great manufacturers of fashion products have also emerged. Sophisticated sewing machines and other tools have been invented for mass production of fashion products. Diverse kinds of approaches and patterns are also introduced in the fashion industry. Many countries now import and also export fashion products.

In all, fashion development is indeed a continuous process. It moves from one stage to the order. The world is now witnessing the development of fashion in the ever dynamic internet technology. Lots of fashion designers and their companies now operate online. The future is indeed very bright for fashion production across the world.

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Why Do People Have Different Fashion Styles

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The term fashion style simply refers to the way a particular person wears her/his clothes, shoes, bags and other accessories. It can also be determined by the types of clothing items that she/he wears in a given situation. Fashion styles may differ from one person to another because of so many reasons. It can because of a person’s age, taste, gender, budget, the situation or the environment.

To start with, a teen’s fashion style is definitely different from an adult. Teens are more prone to be influenced by magazines, famous celebrities, movies and their friends compared to adults. They also love to wear more colorful clothes and accessories which are in contrary to what adults wear. Adults prefer to wear clothing items with conventional color particularly when they are at work because such clothes are formal to look at. They also differ on their hair styles or on how they get their hairs done.

It is another fact that every person has different tastes not only when it comes to foods but also in clothes, shoes, bags, hair styles and accessories. There are people who love to wear different types of accessories like bangles, charm bracelets, necklaces and rings that match their outfits and there are those that are not brave enough to make a loud fashion statement. These people are the types that just want to keep everything simple but elegant. This simply proves that they have different fashion tastes and perceptions.

The gender of a person is another factor that sets a big difference in terms of fashion styles. It is evident that girls do not wear the clothes that boys wear. The same things apply to grown up women and men. This is basically the most obvious reason for such difference.

On the other hand, budget is another factor that contributes to the difference of people’s styles. Basically, people who have bigger budgets allocated for their fashion styles can buy the clothes that they really want while those that are on tight budgets, they can just use their initiatives and creativeness to come up with something fashionable and stylish.

The situation or the environment can also affect a person’s fashion style. Even if a person prefers a simple style, it is unavoidable that he/she has to be in events where he/she must dress up, wear crazy costumes and step out from his/her comfort zone. These events may refer to Halloween parties, masquerade balls and other gatherings. In these events, a person has to fit in the environment and dress up according to the theme of the gathering.

Being fashionable and stylish does not always mean that a person should follow the latest fashion style. Sometimes, it means that you have to be different and find the particular fashion style that fits him/her perfectly. And besides, why should a person base her/his fashion style on other people, magazines and movies when he/she can create her/his own?

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An Overview of Fashion in the 1970’s

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Fashions in the 1970s were far more relaxed than those in the 1960s before, many emerging design showed signs of nostalgia with designers taking influence from previous decades. Laura Ashley was noted as being heavily influenced by Edwardian style dresses and prints. Barbara Hulanicki’s Biba label produced a 20s/30s influenced look with long cotton skirts, long sleeved shirts or smock and a floppy brimmed hat. The use of 30s inspired colourings, the two tone black and cream or brown and cream, could be seen in shoes and ‘office work wear’ styles.

By looking back the fashion designers were still continuing the new fashion trends for the new ideas, ideologies and social freedoms that were sought for both men and women.

Distinct fashion styles for certain youth groups became apparent again through this decade in the attempt of identification of the differing subcultures. Several mainstream trends came and went such as the glam fashion (David Bowie inspired) and disco fashion. (John Travolta in Saturday Night Fever 1977) The hippie/ethnic fashion trends of flared jeans, tie die shirts, peasant blouses, hair-bands and sandals continued from the sixties. More influence from other cultures became incorporated as social awareness of social and environmental issues increased.

In the early seventies the short skirts and ‘hot pants’ launched by Mary Quant in the 60s were still very popular, dresses however were available for all in three established lengths, the mini (as the mini skirt), the midi (calf length) and the maxi (ankles). Long flowing ‘boho’ skirts and the inspired hippie styles were very popular.

Footwear started to become more exotic with the platform shoes that appeared in the early seventies, their huge soles of several inches thickness for mainly women and some men! Health warnings accompanied this fashion about potential damage to your back, however you do not hear many people saying they injured their back in the 70s wearing platform shoes although my mother blames a pair of winkle pickers for her bunions.

Men’s clothing continued on the brighter flamboyant note from the previous decade. Flared denim jeans, once a symbol of manual work and now a fashion statement, along with a cheesecloth shirt is perhaps the most common image associated with men from the 70s. However the glitter, heels, bright colours and disco-wear was available for all genders as the trends passed through.

Lapels on all shirts and jackets grew in size and the kipper tie appeared to be necessary for the smarter male outfit. Longer hair and beards were considered very fashionable for men, the hippie and psychedelic influences were still in the fashion statements although the pop music had started to move on.

By the end of the seventies it was socially acceptable for most people to wear jeans and mostly flared jeans at that. Printed T-shirts became very popular in this decade along with trainers and canvas shoes. The inspiration and ideals behind the hippie styles from the late 60s were not as apparent in society but the fashions stayed.

Then Punk Fashion emerged onto the scene with the original Punk band, The Sex Pistols. The legendary Vivien Westwood was the partner of The Sex Pistols’ promoter, Malcolm McLaren, and is credited with creating the original Punk look.

This look was based around black leather, ripped denim and slogans on T-shirts intended to provoke and insult people who thought along what was considered mainstream ideals. The punk message was ‘destroy’. This destruction was of anything considered as mainstream good taste. Spiked hair dyed bright colours and second hand clothes ripped to shreds to demonstrate a rejection of the accepted fashions and ideals. The punk trend continued well into the 1980s.

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Job Interview Turns into Need for DWI Lawyer

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My husband had traveled to New York for an extended job interview. The manufacturing company was looking to hire a plant manager and my husband was a great fit for the job. After the formal interview, the owner of the company took my husband out for dinner and a few drinks. Jokingly, my husband’s future boss said he should keep the name of dwi lawyer in Saratoga NY handy as the plant workers liked to party after work every Friday. Little did my husband know, but he would need to find an attorney that very evening when his future boss was pulled over while driving my husband back to his hotel.

My husband said they were a couple of blocks away from his hotel when he saw the red flashing lights behind them. He tried to tell his boss that there was a police car right behind them, but he kept on driving believing he was after the car ahead of them. Continue reading

Fads, Trends and Classics – What Do These Fashion Terms Mean?

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Fashion can be a fickle world. Some come and go quickly. Some stay for a short visit and some become our new best friends.

When you understand how fashion works, you can learn to make wiser fashion choices.

Fads are fashions that come and go quickly, usually in a season or a year. They are styles that appeal to a small group of women. Mostly aimed at the young, they repeat in long cycles. Young women see them as something new to experiment with while older women say been there, done that and usually ignore them the second or third time round. Military styles are an example of a fashion Fad.

Trends are fashions that stay for a short visit, on average three years but may stay a few years longer like visitors who decide to extend their stay in your home. The first year will be the more extroverted and dramatic version of the fashion. It will be toned down slightly in the next few years. Its stay depends on retail sales.

An example of this is the current Colour Blocking Trend which is in its second year. Short front and long back skirts are another. This Trend is in its dying stages as it goes very conservative with only a tiny variation between the front and back hem to entice older women to buy into the trend.

Classics are favourite styles that have been around for many, many years. They have become classics because their styles suit most women. These include the princess line from the armhole, the pencil skirt, draped and cowl necklines and the front-buttoned business suit. They can become boring and create an impression of a dowdy woman stuck in a time warp. To get the most value from them today, they either need to be a base over which modern tops or jackets are added or they need to be made in interesting fabrics or made with slight variations in the style.

Modern Classics start out as Trends. Sales of them soar as women of all ages, shapes and sizes embrace them. Designers for the retail market are on a winner. Crossover tops, princess lines from the middle of the shoulders and draped jackets are examples. They became Modern Classics because they can be re-invented in slightly different and flattering variations year after year. Modern classic styles are not static. They keep evolving.

Fads are usually for Extroverts. Trends start being for Extroverts and then get toned down for Introverts. Modern Classics make both Extroverts and Introverts feel and look great. Classics need modern additions to stop them from being dowdy.

Accessories like shoes and handbags also have Fads, Trends and Modern Classic variations.

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Western Influence on Indian Fashion Wear

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Due to British colonialism in India, India’s culture has been significantly affected by the West. With globalization, Indian fashion today does reflect the Western influence. Halter tops, handkerchief-cut kurtas etc are common today and have become a part and parcel of one’s wardrobe. With 28 states, 7 union territories and multiple dialects, India is a land of great diversity and each state has its own unique fashion.

Conventional sarees, blouses, salwar kameezes and necklines have undergone great changes. The latest Indian fashion trend has a touch of the West. Indian fashion designers are working day in and day out to meet the new demands of the market. Let us see some of the Western influences on Indian dresses.

Short- Style Kurtis

Even a few years ago, traditional kurtis with bold prints were popular among the masses. Though they still continue to be in demand, yet short-style kurtis with halter necklines are giving their traditional counterpart a tough competition. Earlier, kurtis were worn along with chudidars, but today wearing them over jeans is the latest Indian fashion. Right from a celebrity, to the girl next door, short-style kurtis are a rage. Floor length anarkalis are also in high demand these days.

Casual Crinkled Crepes & A-Lined Skirts

Lehengas have always been loved by ladies among all age groups. The traditional embroidered lehenga is one of the best Indian bridal wears. However, lehengas have evolved into a casual crinkled crepes and A-lined skirts which are considered ideal for a party, social gathering or an informal meeting.

Half-Lehenga Style Saree

Saree is the most traditional Indian wear. Sarees are the perfect wear during weddings, religious functions and parties. However, the latest Indian fashion has seen the evolution of a new style saree which mixes both the saree and lehenga into a single wear. This is capturing everyone’s attention. This type of saree is known as half-lehenga style saree. This is pretty comfortable for those who are not well-acquainted with the traditional hanging saree.

Strap & Halter Neck Blouses

Earlier and even now, short-sleeved or long-sleeved blouses are very much popular among ladies. However, today blouses with straps and halter neck styles have also started making inroads. These types of blouses have become very common and are in great demand.

Denims

Denims are highly popular among men and women in India. Earlier in parties, formal wear was a common sight. Though it still is, yet today in many parties and even in offices, there is no dearth of people wearing denims. There are several international brands of denims available in India and each and every day the market is witnessing arrival of new designs.

There are always new styles which are developing from time to time. The western influence on Indian clothing is making them trendy and elegant. A new design can evolve anywhere. It is up to us to adapt to the changes according to our own style, convenience, preference and choice.

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Fashion in the 1950’s

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The 1950’s spawned a wide variety of original and distinctive styles, presented with a classic new age twist. For America, recently recovering from catastrophic tragedies related to the second World War, the 1950’s brought restored hope; a chance for a new way of life whose destiny would be decided by them alone. This metamorphosis of America was heavily represented by fashion.

Women especially dramatically altered the way they dressed and presented themselves; during the evolution of an increasingly liberated society, women began to favor casual, relaxed clothing over traditional dress rules and associated formality of previous decades. Some of the most admired new trends for women in the 1950’s included button-up sweaters with simple necklines, fitted blouses, and full knee-length skirts. However, the most prevalent fashion for women during this time was dresses. Most dresses were worn casually, and were accentuated with circle skirts, halter straps, or small collars. Evening wear dresses seemed soft yet daring, coming in many pastel hues and accompanied with bold ruffles, tulle trim, and dazzling velvet bows. The fitted evening wear of this period, which was usually sleeveless or strapless, was also emphasized with sheer silk.

Growing increasingly popular, the full skirts of the 1950’s needed some sort of support in order to maximize their look. To address this problem, Nylon petticoats were created exclusively to be worn in conjunction with full skirts to create fullness. Nylon was a favorable material because of its high quality and easy care wash. This fullness it created transformed the skirt who gave nothing more than a gentle swish, into a glamorous royal-like flutter. Another significant fashion of this period is the swing coat, developed in the last 1940’s by Jacques Fath. The silhouette of the swing coat was “designed perfectly to cover full skirts, and also ideal for the post war high pregnancy rate”. Another trend in the 1950’s was the “trapeze dress: a swinging dress almost triangular in shape and designed to be worn with low shoes and bouffant hairstyles.” The trapeze dress was later modified into a shorter baby doll tent style dress, which was popular in the next decade. Perhaps one of the most classic fashion garments from the 1950’s was Christian Dior’s H-line of 1954, which consisted of a slender tunic-style suit with a slim skirt. His other popular fashions during this period were his A and Y lines. Dior has long been a dominant force in the fashion world, especially in the 1950’s. His creative and usually voluminous garments gave women a more feminine touch. Another designer, Hubert Givenchy created a Parisian style dress in 1957 which he called the Sack. The Sack began the trend of straighter-waist dresses. Initially, it developed into the “fitted darted sheath dress and later into the loose straight short shift dress.”

Coco Chanel was another major fashion designer in the 1950’s. In contrast to popular full and flouncy skirts, Chanel began creating the boxy, now classic Chanel suit jackets and skirts in trimmed and textured tweed. The materials Chanel chose were always richly textured, which contributed to the finished product’s high prices. Chanel’s silhouette of her suits was completely straight, divinely lined with silk. Her look was classic, refined, and adorned with details. Chanel also accessorized many of her designs with strings of pearls and collarless jackets, both of which were considered fashionable in the 1950’s. One of the most classic trends from the 1950’s is the empire line, which was introduced in the late 1950’s. This style was applied to dresses and shirts mostly, and was adored by teenagers who looked innocently childlike, hence the coined phrase “baby doll style”. During the 1950’s, all teenagers were expected to dress like their elders. The empire line was also a striking contrast from what most mothers wore at the time, which contributed to its high approval among teenagers in America.

Until the 1950’s, the term “teenagers” was not commonly used, and certainly not a targeted market group. But with a new range of influences, including film, television, rock music, and magazines, teenagers began to be respected and acknowledged in the community. Often nicknamed the “Space Age”, the 1950’s was an important time in history for science and development as well. So many aspects of life changed during this period, perhaps partially attributed to the recent end of World War II. America had emerged from war with prosperity and a new identity. A new consumer-based society was “forging ahead, helped by such new developments as the credit card system” (Baker, 6). These innovative conditions however produced a similar effect on the fashion industry: while so many things in the lives of Americans were changing, they stayed clear from the radical, intense fashions while preferring the normalcy of standard trends. For once, being normal felt good. Another huge change in the 1950’s was the increased ownership of television sets. Popular television programs such as I Love Lucy connected Americans on both sides of the Atlantic, bringing a sense of unity in the country. Segregation was ended in 1954, which brought together black and white students for the first time though racial tensions were still high, and also birthed the existence of civil rights leaders such as Martin Luther King Jr. Constant fears of communism reaching the states held many Americans tight with fear. More changes brought forth in the 1950’s include the discovery of DNA, the launching of the first space satellite, an increase of women in the work field, and of course, rock and roll. All of these economic, social, and political changes in the world affected the American citizens, and therefore the fashion industry.

Regardless of the world’s issues, the top fashions that drove the industry were more influenced by those who were idolized by the consumers: celebrities. Some of the most popular celebrities in the 1950’s include Marilyn Monroe, James Dean, Ricky Nelson, and of course, Elvis Presley. Marilyn Monroe’s sexy yet simple style was a widely imitated across America, by women of all shapes and sizes. Elvis Presley was another huge influence in the 1950’s; not only was he adored by millions of girls, but he was also an inspiration for men. In a time where men only wore traditional attire, Elvis tore down all barriers which confined men to navy suits and ties. Elvis typically wore clothes that were more popular among the African American population. His wild pegged pants and zoot suits concerned the conservative community of America, who hardly approved of such a “gender bending, race-integrating star” (SOURCE). Elvis’ bright and baggy clothes, makeup, and so called obscene dancing all acted as evidence of his single handed destruction of the morals of America’s youth. Not all men followed the examples Elvis set however. In fact, more men in this time period dressed conventionally than not.

Most men in the 1950’s maintained clothes with casual and modest colors, including dark blue, dark brown, and charcoal. The occasional daring young man would wear pastel pink to stand out; a trend that was just gaining momentum in the 1950’s. Cardigan sweaters were popular among athletes, and older men. Additionally popular were fitted vests, plaid flannels, and collared jackets. There was flexibility in men’s casual wear, and was a common sight to see shirt tails sticking out. Basic fedora-style hats were also a staple item in the 1950’s for men.

Hats were also fashionable accessory for women in the 1950’s, for the reason that they were believed to add a final touch of glamour to any woman’s outfit. The pillbox hat, first introduced by Balenciaga and later modeled by Jackie Kennedy, became one of the trendiest accessories of the decade. Several glorious hat styles existed in the 1950’s. Some hats were covered in flower petals, while others were adorned with swirls of georgette. Gloves were also worn often by women, especially those of elite social status. Some were made of cotton, which was much more affordable than leather or nylon. Though gloves came in many colors and styles, clean gloves whose color was white or cream were the most favored. Fur trimmings and adorned collars were also extremely fashionable. Brooches too, were considered a glamorous accessory.

The 1950’s was a decade in which fashion changed dramatically from previous generations. Multiple influences from political debates, to economic issues, to new age celebrities and mass media all influenced the distinct styles and trends which identify the 1950’s. Recovering from the casualties of World War II brought a lasting change to America, which was reflected in the fashions of this decade. The American women craved glamorous simplicity in their new lives, and as a new and liberated society evolved, the women of America began to liberate themselves by choosing which fashions they felt depicted them best. Not only were the 1950’s important in history, but they also greatly transformed the face of fashion in America.

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Everything That A Consumer Should Know About Buying Fashion Online

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Online fashion shopping is rapidly gaining popularity and the reason behind it is the ease and convenience that it carries with itself. The utmost craze about online fashion shopping is that you do not have to leave the comfort of your home and travel a long way to the retail store. You can browse through a huge section of collection and procure them by just clicking on few buttons. In some instances, online players or retailers carry more items than the actual outlets.

You will find several online players offering different sorts of clothes. Even though this is the case where not all consumers could be provided with best quality products, therefore, be aware of while you shop online for items that are supposed to be added to your collection. However, here are a few tips to keep in mind before you go for buying fashion online:

Fresh Gaze with an Extensive Range of Collections:

Do your online fashion shopping with retailers presenting the latest trends. It is clearly seen that the world of fashion keeps on changing constantly and only a few can keep up with the latest trends. Therefore, you need to keep yourself updated about what is in and what’s out, and apply this knowledge while shopping online.

Reasonable Prices:

Branded clothes are always more expensive, but this does not mean you should go with the first thing you find, as you need to make sure that you are getting value for your money. You can always spend a little more on clothing staple including a classic t-shirt. You can even use this for various occasions for having a product that will last longer which would worth the extra bucks. In addition, when you go for brand, you need to accept to spend a little more.

Style References:

For featuring a particular look on a model and listing down the items for carrying out the collection is a clever tool to look out for various style suggestions. This tool will come with practical knowledge for those who have difficulty while mixing and matching several items. With the help of these tools, professional stylists put these looks together and further helps in buying the total package while ensuring you with a new look.

Detailed Sizing Charts:

The biggest disadvantage of buying fashion online is that the person buying the product is not even able to try on the clothes before purchasing. Therefore, a detailed sizing chart could be a solution to this problem. This significant tool will definitely help you in figuring out which outfit suits your body type.

Keeping all these points in mind can make online fashion shopping easy and a more pleasant experience for all.

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Fashion Tips & Advice to Improve Your Lifestyle

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you will typically describe our attitudes, interests and is an important part of our personal identity. The media uses the term lifestyle is a large number of ways. Financial health, it has a meaning varied over many areas of our lives.

in the media really the term was introduced in the 1950’s and at the time that was used to describe a particular style or art. Since its introduction now all use the word to determine where we are in society and the lifestyle we choose to continue ultimately leads us in our own ways separate and different.

all are looking for ways to improve our lives and constantly giving us tips and advice on how we can get more healthy or how we can improve our style or fashion. With all the different places that offers advice, can be confusing and conflicting. Some people may resort to magazines or friends and other people looking for information online through blogs.

looking to improve their lifestyle in any way can be a big decision and a lot of people reach them want to change look or eat. Choose a healthier way of life has become a priority for the majority of people as all are looking for the best place for the Council and ourselves teach skills we need to achieve our health goals.

fashion advice and tips blogs search tends to be a great starting point, we have the opportunity to meet a wide range of different subjects, often covered by very passionate people. For example, if you decide that you want to get more in shape, you can go online and find out about the best exercise plan for you, all of which eventually will help improve their health and fitness levels.

fashion is another place to look when we want to improve our way of life. Clothing has the innate ability to make us feel special, safe and unique or individual. Many of us do not take the time to think about buying clothes that fit our personality and find inspiration and advice of an expert can be a liberating experience.

when you’re able to walk down the street and feel safe and happy in what you are using, you can have a very positive effect and essentially has the power to improve your lifestyle. Confidence will allow you to make other decisions in your life that may seem unattainable before. Even something as simple as trying to that new bridge can make you feel better and happier within you.

the expression “fashion is passion” is very true for so many people and we are all spoiled for choice in the search for clothes and shoes you want to use. Fashion has the power to connect to friends, communities come together and make us feel happy and comfortable about who we are and how we express ourselves.

way really have the power to improve your lifestyle and find a place or someone you can find advice and tips is now easier than ever. Search online so that a person can relate to and I want to learn from is one exciting part of their identities.

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Is Fashion A Tool For Self-Realization?

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the standard clothing of women and girls was for centuries a dress and a skirt with blouse and within these types of clothing designs for special occasions and holiday events were created.

put the social restrictions on women lost their grip around 1910 in the Western world; women more independent and took career. Mass production of clothing had developed rapidly and fashion for women accessible, affordable and more variety was available. Prior to this, the fashion was reserved for the rich and the rich.

are granted more rights and co-management in society and public life, women became aware of the need to reflect its role recently adapted clothing carrying. Equipped with a growing self-esteem and desire to dress in styles to their different personalities, were needed new fashion styles.

up to 1920, women’s skirts reached to the ankle and in the era of the “roaring twenties” a sudden change took place. First mile stone was reached, when women discovered the beauty of her legs and was worth show. The result was that the hem of dresses and skirts began to fluctuate between the ankles and knees.

physical constraints such as shaping were removed and replaced by Bras that flattened the bust. Focus on the waist disappeared completely, instead the hips were decorated with bands of session loose, creating a curveless style. The “boyish Look” become a female revolution, not only in the history of the women’s fashion but the general role of women in society.

the first style of short hair in the history of women, called “the bob”, was introduced and adopted with enthusiasm by the female gender. For many it was a symbol of liberation from the traditional hair longer, for others is simply the fact that keeping short hair is more convenient.

sets separate sweater and pleated skirt grew more popular by the day and costumes, dresses, girls and women working. Participate in companies and part of the staff in the offices, costumes were as a statement of change that women were looking for a way to find their place in a world which was ruled by men. Fashion straight cut style lasted a decade, and the release of traditional clothes proceeded with high speed in 1930.

in 1930 women replace fashion straight cut with one style more in keeping with her femininity. The elegant, slim lines and a natural waist enjoyed a growing popularity. Female forms were accepted again and he also emphasized. The length of skirts and dresses stayed for almost a decade in the middle of the calf, which today we call “Midi”. At the end of the 30s the hem had finished 6 inches below the knee where it remained until the 1940s. Lightly padded shoulders gave a hint what would be the fashion in the 1940s.

in “1940s” attention to fashion had not so much space as many women wanted. The women had to replace the labour force of men in factories and service industries, because the men went to fight in World War 2. Women had to be mother and father to her children and maintain the functioning of the nation. They took on roles that were hitherto reserved for men only. Fashion was held then simple; the clothes had to last a time. However it could look attractively and the most striking difference with latest styles was square padded shoulders, which are a kind of symbol for these years: a woman had to his land and needed wider shoulders to carry the load. Skirts and dresses ended just above the knee and were adapted for a small waist. Most popular at this time was composed of skirt and jacket suit.

pants, reserved until then for the male gender, also became a garment for women. Presented in a film by a female actress wearing a suit with pants and tie and impressive attraction, created the “Marlene Dietrich look”. The trousers reached to the waist and closes with a zipper on the side. Using a fly of trousers women not even cross the mind of designers; It was simply out of the question. However the success of pants was true; he conquered the hearts of the women in the Western world by storm and since then great fashion.

in 1947, the “New Look” caught the attention of women, change the “look of fashion of utility” of wartime. With the return of the men, femininity in fashion was also. The women wanted to see beautiful and desirable; Therefore the female instinct of the “New Look” created by Christian Dior was greeted with enthusiasm. Rounded shoulders, bust accentuated lines and a clearly defined waist mark dresses, coats and suits. Half-circle, with ruffle dresses and skirts, were extremely popular. Collections offer designs more versatile, braids skirts above the knee dresses that ended just below the calf.

created in the streets of America was the fashion of girls. Bobby socks, skirts sweaters and knee length sports was the end of the 40ies their favorite fashions. This was quickly picked up by the fashion industry after having discovered a new target group.

adolescent had the feeling that were very different from their parents. Rock and Roll, film, television, and magazines in the 50ies confirm this feeling that all of these trends were in the majority of cases not understood by parents or adopted. The cheerful fashion industry met the need for these young people to be different. Jeans, t-shirts, leather and denim jackets were introduced and got teen fashion. More rights to make own decisions was given to young people, more variety and fashion styles are in malls and boutiques.

during the 50ies presented the fashion has changed dramatically. Collections did not last a decade, but they changed to two collections a year. A wide variety of clothing was available from the full circle, ruffled skirts, supported by petticoats starched for popular dirndl dress. The 50ies brought to running and new patterns to choose women. Cotton skirts with a tropical landscape with Palm trees, beach and a sunset printed all or cute, slim fit, polka dot ¾ which highlight a beautiful figure. Creativity broke out in Paris, after a time of hunger and fear of not surviving the next day. Life is lived to the fullest in Western Europe and America.

fashion accelerated in the 60’s. A rebirth of the “Marlene Dietrich” the introduction of the miniskirt celebrates its success so far. Followed by the Look Hippie, Gypsy meaning: girls wore shirts Indian transparent Batista bras and long skirts or velvet bell bottom pants with embroidered tops, leaving his bare belly. Jeans had reached the status of evergreens and dresses of teenagers to Daddies. Cultured women could wear what they wanted, whether it’s a mini skirt or ankle, figure-hugging narrow skirts or a suit with a rainbow color blouse, pretty much everything was fashionable.

a loop to a more conservative style was tried in the mid-70s. To convince women to choose a skirt mid-calf as the length of only available fashion on a mini skirt failed miserably. Women require both and the fashion industry offers since then.

end 70 children were finally heard and since then the designers also create fashion for children. Children are allowed to choose among a great diversity of styles and tendencies and have voice in how they dress up and have a clear idea of how they want to see.

fashion is to collect the social trends and reflects the roles of groups within a society. It is an extension of people’s personalities and self-realization Express tool. It seems that also reflected as soon as these groups are allowed to express themselves freely in a creative way, without obstacles.

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